MONEY CONFIDENCE
SHIFTING THE MONEY DYNAMICS AT EVERY LEVEL OF YOUR ORGANISATION
Every person in your organisation has a relationship with money. From your leaders to your fundraisers. And collectively, those relationships shape how decisions get made, how confidently people ask, and how much income your mission generates.
Money dynamics drive everything. Most organisations have just never examined them. Or harnessed them as an essential part of their strategy.
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How your people think about money influences how they set targets, how they make decisions about resourcing and investment, how they respond to risk, and how confidently they have conversations about money with others - whether that's donors, board members, or colleagues.
Multiply that across an organisation and you have a pattern that affects everything from strategic decisions to frontline fundraising. Not because anyone is doing anything wrong, but because nobody has ever made these dynamics visible or worked with them deliberately.
This programme is a strategic approach to money confidence that works with your people at every level, helping them understand their own patterns, see how those patterns affect the decisions and conversations around them, and make progress with genuine confidence.​
It's the same strategic thinking I bring to all my work with organisations, applied to the part of your mission that's never had attention, until now.
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THE INTEGRATED APPROACH
This is a considered, integrated approach that involves leaders making the strategic decisions through to those taking action on the front line. It recognises the various people and parts being played in fuelling your mission - both in generating an income, and directing the resources.
It works at three connected levels. Some organisations work through all three. Some start with one and build from there. It's designed around what will make the biggest difference for you.
Your leadership team
Discover how your leadership relates to money and impact on your decision-making
Your fundraisers
Build genuine confidence, clear messaging, and compelling asks for the people fundraising
Your people
Deeper support for individuals who want to go further into their own relationship with money
YOUR LEADERSHIP TEAM
Leadership Profiling:
for trustees, board members, C-Suite, and leadership teams
Every person on your board or leadership team carries a set of beliefs about money that they've never examined. This isn't theoretical. It shows up in real decisions every week.
You might experience it as a board in conflict over what's an opportunity and what's a risk. A decision-maker who needs to control every decision rather than empowering the team. A visionary with endless ideas but much less follow-through. Or someone who avoids the details of decisions entirely.
Difficult conversations keep getting deferred, particularly during periods of change when open, honest dialogue about money matters most but there's nowhere safe to have it.
These aren't character flaws. They're patterns. And when several of them sit around the same table, they interact in ways that can quietly can your potential.
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Each member of your leadership team completes a Money Archetypes profiling assessment before we come together for a facilitated session. In that session, we look at the collective blend of archetypes and how this combination is affecting your decision-making and your organisation's progress towards your strategic goals.
What's included:
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Pre-session Money Archetypes assessment for each participant
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Holly reviews every profile and designs the session around your group's specific dynamics
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A full-day facilitated experience exploring individual and collective patterns
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Practical insights your team can apply to resourcing decisions, pricing, and strategic direction immediately
What's included:
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Money Archetypes assessment for every participant
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A full-day facilitated experience, delivered online or in person at your organisation
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Personal and donor psychology applied to real fundraising scenarios
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A comprehensive workbook to capture insights and apply them long after the session
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A 90-minute momentum session 8 to 12 weeks later to embed the learning, celebrate progress, and troubleshoot
YOUR FUNDRAISERS
Fearless Fundraising:
for income generators in charities and purpose-led organisations
Your fundraisers and income generators are the people having the money conversations every single day. They're building donor relationships, asking, and navigating the wins and the rejections. And most of them have never examined the beliefs about money they're bringing into every one of those interactions.
Fundraising often feels uncomfortable because people don't understand donor psychology in relation to money, or they lack frameworks for confident, authentic asks. This results in missed opportunities and inconsistent results.
Fearless Fundraising is a full-day experience that transforms how your team thinks about money for themselves and their donors, so they can ask with genuine confidence and keep asking without burning out.
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The day is structured in two connected halves. The morning focuses inward: each participant discovers their own Money Archetypes, understanding how their personal relationship with money shows up in their work and what's quietly shaping their confidence. The afternoon turns outward: using the Money Archetypes to understand different donor motivations and behaviours, and to determine what this means for how your fundraisers approach, engage, and retain supporters.​
"Holly is a fantastic facilitator who ensured the whole team felt supported, engaged and motivated during and after her Fearless Fundraising session. Personally it gave me some useful insight into the type of money archetypes which are to play in my everyday life and at work. This is perfect for any sales or fundraising team looking at growing their income by aligning their key messages and communications with the different type of audiences who form their supporter / client base."
Georgie Abbott, Corporate Partnerships Manager, Children’s Heart Surgery Fund
YOUR PEOPLE
The Money Quest:
for those who want to go further
Some people come through a profiling session or Fearless Fundraising and recognise that their relationship with money runs deeper than a single experience can reach.
Others are identified by their managers as people who would benefit from dedicated support with confidence, self-worth, and how money shapes their professional decisions.
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The Money Quest™ helps shift the money blocks that are heightening stress and limiting potential. It's a guided and practical exploration of the patterns at play that helps individuals reach beyond what they thought possible.
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The impact shows up everywhere: how they value their own contribution, how they perform at work, and how they show up for themselves and others.
What this looks like:​
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The Money Quest programme a six-module programme exploring money personality, beliefs, and practical shifts, available as a self-paced programme, group cohort for your team, or as a private 1:1 journey
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Can be offered alongside Fearless Fundraising or the leadership profiling as a natural next step, or independently
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Also available: a dedicated 1 to 3 hour session introducing Money Archetypes and money mindset concepts to your wider team, as a standalone staff wellbeing session or as part of an away day programme
What changes when you work at every level?
Your leadership team makes braver decisions about resourcing, investment, and organisational value. Your fundraisers ask with conviction, follow up without apology, and build donor relationships grounded in genuine confidence rather than obligation. The people across your organisation are supported ​towards better wellbeing and productivity.
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The conversations that used to feel difficult start to feel normal. The targets that used to feel aspirational start to feel achievable. And the actions you all take make genuine progress towards the mission you're here for.
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Know their income should be higher but can't quite work out what's holding it back
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Have invested in fundraising support before and seen it fade within weeks
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Want their leadership team to be more confident and aligned in decisions about resourcing and organisational value
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Are ready to invest in something strategic, not just another workshop
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Recognise that the people doing the asking need more than techniques; they need genuine confidence
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Want to support their people's wellbeing and professional growth in a way that actually shows up in results
Meet your guide
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I'm Holly Dannhauser, founder of Moon & Mountain.
I'm an accredited Money Archetypes coach with an ILM Level 5 Diploma in Coaching and Mentoring and over 15 years' experience as a healthcare strategist.
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I've spent my career working with purpose-driven organisations, and I've seen the same pattern everywhere: brilliant teams held back not by a lack of skill or commitment, but by a lack of clarity and an unexamined relationship with money that quietly shapes every decision, every conversation, and every ask.
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I designed this integrated programme because the solution has to work at every level - not just one group - the whole organisation.
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I combine strategic expertise with money psychology to create experiences that shift how people think, decide, and act. This isn't generic. It's built around your team, your dynamics, and what will make the biggest difference for you.
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